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AdSense is Google’s advertising service for webmasters. WIth this you place AdSense ads on your site or Blog, and Google will pay you for each ad that is clicked.
The money earned is a percentage of that which the Advertiser paid to display the ad. The rate is a secret, and it seems to vary.
Google AdSense Ads are context based, so the ads that are shown should be related to the page they are displayed on.
Google AdSense is free to join but you must be approved by Google first.
Here’s 11 Tips on Making the Most of Adsense.
1. AdSense Sites should be designed to be Search Engine Friendly. The main goal is to get a good ranking, and to attract hits to the site. More hits = more clicks = more commissions! Good keyword research is essential, and a site full of content over multiple pages will work best. Use free or private-label articles for the content and use keyword-laden names for the site and page addresses. Of course your site must be listed at Google too. Submit a Sitemap or get your site linked from a site that is already indexed. If you can’t get a link that way, consider posting to Forums, Blogs and Directories.
2. For the best click-thru rates try to make the Google Ads blend with the content. The best way to do this is to use the larger ad formats, NOT the banner or tower ones. Incorporate these ad-blocks into your main content with a colour scheme that makes it match your site.
3. Stick to Google’s rules! You WILL have your account suspended if you don’t play fair. Providing content, with ads, is fine. Don’t try to force clicks to your ads, don’t use scripts or software to simulate clicks, and don’t try to run ads on Gambling, Porn or other illegal sites.
4. AdSense Ads can display as graphics (if available) or text. You can set this option in your preferences. Text will work better, because of point 2 above. Graphics may look more impressive, but scream "ad" to a potential clicker - so be careful.
5. Take the time to set different channels in your AdSense prefs. These are part of the tracking system and without them all your clicks will show as one. If you use multiple sites this is essential so you know where the clicks are coming from.
6. If Google doesn’t have an Ad for the content of your page they will show a public-service ad. You can overwrite this and specify an ad of your own to show. You could, for example, use an Affiliate Link. Scripts exist to replace a public-service ad with other options, such as Clickbank Ads.
7. For a page to show context-ads that page has to be in Google’s index. If more than a few of your pages end up showing the Public Service Ads consider submitting a Sitemap to Google to ensure ALL your pages are indexed. By careful use of keywords within your page it is possible to influence the AdSense algorithm to favour certain ads. You can also stop certain ads appearing on your page from your account. You can block domains (such as your competitors - you don’t want them at your site!) and you can use `section` code in your page to block keywords. This can help ensure the right types of Ads appear on your site.
8. Another source of revenue from Adsense is the `search` option. This will show the familiar Google search-box on your site, but show some sponsored (and paying) links in the search results. This Search Box is a useful addition to your page but can tempt your visitors away. A better use for this is in an exit-popup, since once someone leaves your site their first port of call is usually a search-engine to find more information. Let that search engine pay you!
9. Google is picky about how many AdSense ads are displayed on a page. Check your account for the current details. Usually you are safe with 2-3 ads, perhaps utilising Google’s Links Box as well as the usual Ads (the horizontal links format can work well). They also won’t let you display AdSense on a page with other context-ads, for example Yahoo!’s Search-Marketing system.
10. If you are a member of the Google AdWords program (where ads are placed) you can access some useful tools. For example, you can get an estimate of how many hits certain Keywords receive, and how much revenue they generate. By carefuly designing your page to use high-traffic and high-paying Keywords you can increase your revenue.
11. You can refer other people to join the AdSense program, and when they do you will earn $100 as soon as they do. There are buttons you can use from your AdSense account but Google won’t provide you with a straight link.
Courtesy: Stuart Reid
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