Niche Marketing

What is it?

Niche Market ‘a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers…..niche marketing:An often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.’ Source: Wikipedia.

Meeting the demand

In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.  To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

The Strategy

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in the market.  Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

Discover your niche

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process.  It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have.  It is also important for him to know everything about the niche business at hand.  Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make.  In doing so, one should know the exact phrases that people are searching for.  The use of tools such as the Keyword Analyzer can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Customer satisfaction

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers - needs that are usually not given notice by those in the big league.  Through niche marketing, one is able to gain a foothold in the market by being a needle in a haystack.  From small beginings big businesses grow.

Zo Nicholas

Understanding Your Target, the Customer

Having designed a beautiful website or blog you think that you are going to attract clients, right? but unless you really know what your customers are looking for you or what they want to buy, it is most unlikely your going to be make sales or make money.

A Website is like a storefront which must attract customers with things they want to buy. So what are they looking for, best deals, best buy, discounts, bargains or a real must have at any price product?  Spending time researching your target, is time well spent.

Once you have  grabbed the customers attention your next task is to get him/her to either make that purchase or to optin to your mailing list, newsletter or must have special offer. Once there you can proceed with the follow up. A good way to get a response from your mailing list is to email your existing clients and ask them to complete a survey or even ask while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product. All part of your customer service.

Does your website give enough contact information?

 
Selling from a website allows your customer to buy your products 24 hrs a day from anywhere around the globe. Always provide contact information, [compulsory in many countries eg: Germany, the Impressum] which should be visible on every page of your website, complete with mailing address, telephone number and an email address that reaches you.

People may need to contact you about sales, ask questions about products, general information or technical problems on your site. Provide your customers with enough options like credit card, PayPal or other online payment service so you never lose a sale and keep it simple. There is nothing more infuriating for customers that being taken from one page to another countless times and never the pay button, and you the seller also want to hear the ‘kerching’ symphony; keep it simple and make sales.
 
Zo Nicholas

UEFA Cup Final and Business Education?

What does Business Education and the UEFA semi final have in common?

What better topic than GOALS.

Achieving goals! whether hitting the mark and scoring a goal into the back of the net, or achieving your goal and hitting your sales target.

Live Seminar - 26 June 2008 9.p.m London time

Our business education daily trainings don’t stop just because there is a semi final on, Spain vs Russia.. As you see we encompass it all. Multi-cultural and multi-lingual trainings, business and FUN.

Did you hit your target today?
Do you know your keywords?
Do you know your goal?
or do you move the goalpost every day.

Join our live training business education calls and monthly seminars and learn  FOCUS, CONSISTENCY and score  goals every day.

Take the FREE Tour and get the latest news and trainings every day.

To your success

Zo Nicholas.

  P.S. 3-0 to Spain, Congratulations Spain!

Alejandra Neri sets her online sails with Semiomantics XO

After having had her own Trade Booth Construction company in Germany for over a decade, Alejandra Neri decided to start a family and work smart: from home that is. And over the Internet.

Working from home gave her the possibility to have all the advantages without the stress, overheads and insecurities … and to make money from day one.

How?

Simple: running a small business from home properly and legally gives you massive tax advantages right away, whether you live in Germany, the US or South Africa. Plan it correctly from day one and you can deduct part of your rent (office space… and don’t forget your bathroom…), electricity (light, PC, heating in winter and aircon in summer to optimize the working environment), your PC and Internet connection with everything that’s connected (as that’s your home office equipment), all online programs and subscriptions, your desk, furniture, telephone bills,  part of your travel cost, cleaning service, even the glasses on your nose to see clearer (even if you type blind LOL), the trip you do to meet your partners and the champagne you drink if they live in France, especially in the Auvergne - ever heard of Laetitia Paris?

As long as it’s well documented and you keep clean books. Whether you do so for a large company or your small home business, the basics are the same… and Alejandra Neri knows what that means.

Work from Home and make Money with your Small Business from day one.
In other words: THINK & GROW RICH… if you know what I mean

More Interesting Insider Info & Facts  HERE.

From planning many different projects at the same time in the extremely hectic and competitive environment of International Trade fairs…  to focusing on one thing at a time in her Online Business has been a huge learning curve, and I would think many of us have come down the same route. Whatever our online business may be, however, we have to build or Name, our Brand, our Authority… and we have to get to the top of Google, as that’s where people go when they look up anything they need in form of a keyword or a string of keywords.

No wonder Alejandra Neri is passionate about SEMIOMANTICS XO and developing her skills to becoming an expert in the field.

Meet Alejandra Neri LIVE in this spontaneous Interview with YCADEMY Speaker Bianca Gubalke within the context of an YCADEMY GOLD Home Business Education Call on Thursday, 5th June 2008, recorded by Zo Nicholas, Head of YORGOO Global Support.

CLICK ON THE PICTURE TO THE LEFT
TO LISTEN TO THE INTERVIEW

AN:
I am Alex as everybody knows here.
Originally, I come from the Philippines,  but I was living in Germany - where we both met, Bianca, in the Kunstakademie where we studied Art & Architecture.

Then I opened up my own business in Messebau (Trade Fair Construction) for 15 years, where I did all the booths constructions for Japanese companies and South East Asian Companies in Germany and in Europe. That was a little bit too much work and I stopped and started my family. That’s when we moved here to Italy.
But later I wanted to work again and I started here, online. With YORGOO.

B:
How did you actually start online… what made you go to YORGOO?

AN:
Well…. I knew you! Here it’s about people. I looked around online too, and there are many programs and I tried to see what I could do online. I was thinking of what one of my designers used to do; she stayed at home and she did the autocad drawings for architects and mailed them through the Internet. I was thinking of something like that, but here it is more personal, which is what I preferred. And not depending on anybody. That too.

B: Yes - absolutely! And what would you say made the biggest change, what put you forward in your learning and your growth online. What was it that helped you most?

AN:
That from simple things… if you just focus… you accomplish a lot more than doing too many things at a time. 

B:
I mean within YORGOO and YCADEMY, with what we are doing… what was it that really opened your eyes and made you move forward with your business?

AN:
Yes, there are many things that we learned, especially during the Seminars - and of course like now, after the Seminar that we’ve been doing, from the BLOGS… it’s become a passion for me… that maybe I would like to specialize in SEMIOMANTICS. Later on.

B: Can you tell us a little bit of your experience with this ammmazing script called SEMIOMANTICS XO ?

AN: (laughing)
It is very interesting and now that I do a lot of it… I also try to analyze the script, myself, looking at the plugins and all that, and comparing things… and I think it’s really interesting how it’s put together and how it works.. Well, it’s just amazing how Yorgo put this together. And how it’s growing…

B:
So you see yourself basically becoming an expert in Semiomantics and working in that field?

AN:
Yes - I enjoy it!

B:
Yes, and your script is at the top everywhere - so it’s absolutely phantastic what’s happening there.

AN:
Also, I am trying to write better. 

B:
Yes, it’s important… your own expression when building your Authority online, that’s just part of it. So many people think we just sit and ‘inspiration’ falls upon us from the sky… and straight into the writing. In fact, we always say it’s 1 % of inspiration and 99% of transpiration.  It looks so easy, but there are always hours and hours of work involved before something of value is written. Obviously, some people have more ease with it than others, but it is something that can be learned, there is no doubt.

Besides, we get so much help from the different feeds and the way we link everything and work together - so I think it’s exciting that you will concentrate on SEMIOMANTICS : BRAVO for that and we wish you Good Luck!
Thanks very much… and give us that final famous Smile: Alejandra Neri’s Smile!

AN:
Oh dear! [laughing... with Alejandra's Smile]

Alejandra Neri: top rankings on Google with SEMIOMANTICS XO!

                                                                 .

CLICK THE PICTURE for more information

Bianca Gubalke
YCADEMY Home Business Education
Semiomantics XO  -  Semantic Vision

Alan Johnson for President?

With his new found motivation, drive and ‘presidential chi’ Alan is totally FOCUSED on his target.  ‘Bouncing’ days are over!

To Tap into his ‘Chi’, listen to the whole interview with Ycademy  trainer Bianca Gubalke as she chats with Alan about his early  beginings in ‘96 to real business education, real passion and Affiliate Mastery!

Vote for President…ABSOLUTELY!
Who wouldn’t vote for all this Chi?

The only way is up

Zo Nicholas